Build your author platform without overwhelm, burnout, or chasing trends with Keri-Rae Barnum

Ideal for authors overwhelmed by social media or unsure how to use it effectively without burning out.


WEBINAR • Tuesday, May 12, 2026 • 12pm-1:15pm PST 


Cut through the noise. Focus on what actually works.

Do you really need to dance on TikTok to sell books? (Spoiler: No.) You don’t have to go viral, but ignoring your online presence entirely can limit your reach.

In this no-fluff webinar, you’ll learn what actually moves the needle for authors right now—what’s worth your time, what isn’t, and how to build a presence that feels sustainable instead of exhausting.

If you’re overwhelmed, inconsistent, or just not sure where to focus, this session will give you a clear, realistic strategy you can stick with.


In this webinar, you’ll learn how to:

  • Focus on the platforms that actually help sell books

  • Understand the difference between organic and paid strategies—and when to use each

  • Create meaningful content without posting every day

  • How to build a presence that grows your readership without draining your time

Is this for you?

This session is ideal if you:

  • Feel overwhelmed by social media

  • Aren’t sure which platforms matter anymore

  • Don’t have time to post constantly

  • Want results without burnout

A smarter way to show up online

You don’t need to go viral. You don’t need to be everywhere. You just need a strategy that works—for you. Stop guessing. Start building a social media approach that supports your writing life instead of draining it.

Meet Your Instructor

Keri-Rae Barnum

Keri-Rae Barnum is the owner and CEO of New Shelves Books, a full-service publishing consulting and book marketing agency. A leading expert in self-publishing and book marketing, she has helped hundreds of authors turn their writing into successful careers through strategic platform building, dynamic book launches, and innovative marketing campaigns.

Feeling overwhelmed by social media?

Stop guessing and start strategizing. Join this session to learn how to build an online presence that gets results—without the burnout.

Get Keri Rae-Barnum's Tough Love for Indie Authors

Bonus 25% Discount on Sibyl Writing Craft Books!

Take your writing further—students enrolled in any course receive 25% off all Sibyl Writing Craft books, designed to spark creativity and support your journey. Discount code will be sent with course enrollment confirmation