A 90-Minute Author’s Guide to Reaching Readers

If the thought of promoting yourself makes you want to hide under your desk, this class is for you.

Join Amy Collins for a practical 90-minute session on how authors can market their books without hype, hard sells, or awkwardness. If you’ve seen other authors promote their work in ways that make you cringe—or you simply have no desire to start—this class offers a different approach.

Amy will guide you through straightforward, non-cringey ways to connect with readers, build visibility, and grow a genuine following. You’ll learn how to get reviews and blurbs, strengthen your online presence, and make marketing feel like a manageable part of the writing life—not a dreaded chore. Whether you’re traditionally published, self-published, or somewhere in between, you’ll leave with practical tools, clear strategies, and a plan that actually feels doable.

No pushiness. No shame. Just smart, effective book marketing.


This class is designed for

  • Authors who dislike self-promotion

  • Writers who feel lost when it comes to building a platform

  • Indie authors managing their own book marketing

  • Traditionally published authors supplementing their publisher’s efforts

  • Writers who want practical guidance without gimmicks or hype

  • Authors who want their books to sell but don’t want to be on camera

Stop dreading book marketing—start doing it your way.

Save your seat now

You’ll walk away with

A clear understanding of how connecting with readers can feel natural and sustainable

  • A daily and weekly marketing plan you can actually follow

  • Templates for outreach, blurbs, and social media posts

  • A list of recommended tools, groups, and organizations for author support

  • A healthier relationship with the idea of book promotion

What we'll cover

We’ll cover how to find and connect with your readers, build a professional online presence, and approach marketing in a way that feels authentic rather than sales-driven. You’ll learn what readers actually want, how to show up consistently without overwhelm, and how to integrate simple, sustainable marketing practices into your writing life.

  • Where your readers are, what they expect, and how to reach them

  • Building your presence on platforms like Goodreads, Facebook, Instagram, and TikTok

  • Connecting vs. selling—including how to get reviews, blurbs, and recommendations comfortably

  • What to post, how often, and simple planning tools to keep marketing manageable

Meet Your Instructor

Amy Collins

With over 30 years in publishing, Amy Collins is an agent at Talcott Notch Literary Services, representing authors across the fantasy, romance, horror, thrillers, pop-culture, cookbooks and lifestyle genres. Formerly a book buyer, publisher, and sales director, Amy pairs deep market insights with dedication to her clients. A USA TODAY bestselling author herself, her works include It’s the Little Things (Simon & Schuster). She’s often featured in classes and articles by Writer’s Digest and speaks globally at conferences.  To give back to the writing community, Amy manages AgentsHelpingAuthors.com, supporting writers with scholarships and can be found at amysadvice.com and on social media @askamycollins

Spots are limited

sign up now to build a marketing plan you won’t hate (and might even enjoy).

Enroll today

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Bonus 25% Discount on Sibyl Writing Craft Books!

Take your writing further—students enrolled in any course receive 25% off all Sibyl Writing Craft books, designed to spark creativity and support your journey. Discount code will be sent with course enrollment confirmation
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