Social Media for Authors: The Good, the Bad, and the Absolutely Necessary with Keri-Rae Barnum

Ideal for authors overwhelmed by social media or unsure how to use it effectively without burning out.

CONFAB • Wednesday, January 28, 2026 • 12pm-1:15pm PST 

Do you really need to dance on TikTok to sell books? (Spoiler: No.) You don’t have to go viral, but ignoring your online presence entirely can limit your reach. This no-fluff session breaks down what actually works on social media for authors today—what moves the needle, what you can skip, and how to show up in a way that feels sustainable. Perfect for authors who want boundaries, balance, and results—not burnout.

The Sibyl Writing Craft courses are held via a private zoom link, allowing you to participate from anywhere.

  • You will receive your private Zoom link via email one week before the course.

  • A reminder email will be sent 24 hours prior to the course start time.

  • We will email any essential course materials, handouts, and recommended resources prior to the start of the course.

In this Confab, we will:

  • Learn which platforms matter most (and which ones don’t)

  • Discover the difference between paid and organic strategies—and when to use each

  • How to create content that connects without posting every day

  • How to build a presence that grows your readership without draining your time

Confab Schedule

    1. Wednesday, January 28, 12pm-1:15pm

About this course

  • $55.00
  • 1 lesson
  • 0 hours of video content

Meet Your Instructor

Keri-Rae Barnum

Keri-Rae Barnum is the owner and CEO of New Shelves Books, a full-service publishing consulting and book marketing agency. A leading expert in self-publishing and book marketing, she has helped hundreds of authors turn their writing into successful careers through strategic platform building, dynamic book launches, and innovative marketing campaigns.

Feeling overwhelmed by social media?

Stop guessing and start strategizing. Join this session to learn how to build an online presence that gets results—without the burnout.

Enroll today

Get Keri Rae-Barnum's Tough Love for Indie Authors

Bonus 25% Discount on Sibyl Writing Craft Books!

Take your writing further—students enrolled in any course receive 25% off all Sibyl Writing Craft books, designed to spark creativity and support your journey. Discount code will be sent with course enrollment confirmation
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What is the difference between a Confab and a Lab?

Sibyl Writing Craft offers two distinct types of courses. Learn about each below to help choose which is right for you.

  • What is a Confab?

    A Confab is a focused 75-minute session led by one of our mentors. It’s an engaging, information-rich talk on a specific topic—like writing vivid characters, revising your manuscript, or understanding publishing. Confabs are designed to give you practical insights you can apply right away.

  • What is a Lab?

    A Lab is a longer, hands-on course lasting three or more hours. Labs may take place in a single immersive day or unfold across multiple weeks. They’re designed for deeper exploration, interactive practice, and direct feedback from your mentor.